Every year in August, National Immunization Awareness Month (NIAM) provides an opportunity to raise awareness of the importance of immunization and the need for improving national vaccination coverage levels. The National Public Health Information Coalition, in collaboration with CDC, has developed a National Immunization Awareness Month Communication Toolkit that includes key messages, vaccine information, sample news releases and articles, sample social media messages, and links to web resources from CDC and other organizations. The observance features a different group each week of August:
Week 1 (Aug. 2–8)—Preteens and Teens: Ensure a healthy future with vaccines
Week 2 (Aug. 9–15)—Pregnant Women: Protect yourself and pass protection on to your baby
Week 3 (Aug. 16–22)—Adults: Vaccines are not just for kids
Week 4 (Aug. 23–30)—Infants and Children: A healthy start begins with on-time vaccinations
Various materials — including free posters — were developed by the CDC’s National Center for Immunization and Respiratory Diseases (NCIRD) based on formative research with parents and are co-branded with the American Academy of Pediatrics (AAP) and the American Academy of Family Physicians (AAFP). You can order copies of these materials at CDC-INFO On Demand-Publications.